The Team

Nick Booker BCom FCIM MTS

Nick is a director of Booker & Hopkins Associates Ltd and of Attract Marketing Ltd. He has extensive business experience in a career covering business development, marketing strategy, market research, market planning, company appraisal and acquisition. He is a Chartered Marketer, a Fellow of the Chartered Institute of Marketing and a member of the Tourism Society.

Nick is a trustee of the British Postal Museum and Archive and Vice Chairman of the Coventry Heritage and Arts Trust that runs the Herbert Museum & Art Gallery, Lunt Roman Fort and the Priory Visitor Centre. He speaks and writes on a variety of marketing and business topics including heritage and rural business diversification. He was recently joint leader of a European Union funded work shop on Heritage Tourism for Visit Estonia.  Nick is also a Mentor on the Business Link/Mid West Rural Enterprise scheme for startups and young businesses.

More on Nick Booker at http://www.linkedin.com/in/nickbooker

 

Celia Adams BSc FCA CTA

Celia is a friendly, approachable problem solver with a no-nonsense attitude to business. With years of experience as a “doer”, she is used to rolling up her sleeves. Equally she knows when to step back and people get on with things  as the situation requires. Celia’s style is collaborative, encouraging and empathetic, yet realistic.  

As a chartered accountant, Celia has worked with all scales of enterprise: Large corporates, SMEs, not-for-profit companies, charities and the public sector (including Non Departmental Public Bodies). 

Celia’s specialism is the turnaround of failing businesses. Her clients have included logistics companies, hospitals, central government agencies, exhibition companies, cleaning companies, estate agents, insurance businesses, engineering firms and manufacturers of everything from cheese to tanks. 

Before taking on an assignment, Celia undertakes due diligence on the accounts and people. From there, she summarises the numbers, listens to the key people and observes. The output is a bespoke turnaround strategy and implementation.

Barrie Hopkins Dip OM

Barrie is a specialist in quality management systems, including ISO 9001:2000. He is an ISO 9000 Lead Auditor and has extensive experience in project management, systems analysis and purchasing. He has worked for a variety of private and public sector organisations and is an accredited Business Link consultant.

Janet Lang BA MRS

Janet is a member of the Market Research Society and she has over 20 years’ experience in research. Janet has worked on a variety of projects, many with Lang Research and Attract Marketing. They have encompassed market opportunity analysis, customer satisfaction and business development, as well as programme evaluation, consumer expectations and competitor activity.

Hugh McCormack BSc Econ, MMRS MCIM

Hugh has extensive experience researching and planning marketing activity for public and private sector organisations - working on projects from concept to completion and delivery of winning solutions. Current and past clients have included short break providers, regional airport and airline operators and leisure equipment manufacturers. Hugh is a director of Attract Marketing Ltd and mc2 research.

Howard Wyer- Roberts BSc MIMC CMC

Howard is a business and strategic consultant and interim manager. He has successfully completed over 100 assignments over the past 18 years. His previous career was spent in sales/marketing and general management and he has held director positions in blue chip organisations in UK and Ireland. Howard is a director of Manor Consulting Ltd and Attract Marketing Ltd.

We have other Associates who work in a range of complementary areas including: