Branding Theory and Practice

See the new page on branding and strategy plus case studies

Mentoring – a case study

Kids Should Be Kids (www.kidsshouldbekids.co.uk) is a web site set up in 2007 by Danish-born mother of two, Malene Hansen, to supply stylish Scandinavian designed Children’s Clothes. KSBK’s children’s clothes are fresh, practical and funky in bright, clean and vibrant colour combinations. The company is based on the fundamental view that kids should be dressed […]

Social networking sites – a marketing channel opportunity?

Background   Flickr, one of the leading photo sharing web sites on the web has an element of commercial content on and I was interested in discovering whether anyone considered it seriously as part of the marketing mix. If so does it work? So, I posed a question on Linked In the networking site for […]

Business development and change projects by Nick Booker

Non executive marketing director for family owned logistics company including development of strategic marketing plan; running directors’ strategic planning/mentoring workshops leading to a radical re-structuring of the business and development of three year personal and business plans Strategic planning role for a leading building components distributor leading to the successful and acquisition of a competitor. Marketing/business […]

What makes a successful leaflet or tourism brochure?

Paula Bardell-Hedley the Director of Research & Marketing at LDS Tourism Services Ltd Chester,http://www.ldsts.co.uk  posed the Question: ‘What makes a successful leaflet or brochure?‘ on LinkedIn http://www.linkedin.com/  Paula rated my answer as the best one out of 23 – Thank you Paula!  My Answer was as follows:   Right size to fit in leaflet stands! […]

Networking – the three things we find difficult or dislike

Networking arouses a variety of responses from those who do it and/or are exposed to it. These range from “I loathe it” to “I love it” to “it all seems so false”. However, it is just one of the marketing tools in the kitbag for generating business and can be very powerful.  I have just […]

A view on lobbying and public relations

See www.ultramarketing.co.uk for a review and observation on a great satire on public relations ‘Thank You for Smoking’.

Six Point Marketing Checklist

1. Try something new (or some old technique) for solving problems/seeking solutions eg Edward de Bono’s six hat thinking method. In summary this means role playing as follows: White Hat – virgin white, pure facts, figures, and information Red Hat – seeing red, emotions and feelings, also hunch and intuition Black Hat – devil’s advocate, […]

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