Branding Theory and Practice

See the new page on branding and strategy plus case studies

Business development and change projects by Nick Booker

Non executive marketing director for family owned logistics company including development of strategic marketing plan; running directors’ strategic planning/mentoring workshops leading to a radical re-structuring of the business and development of three year personal and business plans Strategic planning role for a leading¬†building components distributor leading to the successful and acquisition of a competitor. Marketing/business […]

Networking – the three things we find difficult or dislike

Networking arouses a variety of responses from those who do it and/or are exposed to it. These range from “I loathe it” to “I love it” to “it all seems so false”. However, it is just one of the marketing tools in the kitbag for generating business and can be very powerful. ¬†I have just […]

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