Marketing Projects
Booker & Hopkins Associates Ltd work to develop and improve businesses and organisations, both large and small. We work with our clients to produce effective business and management solutions to increase sales and profitability, improve business performance through the implementation of business plans and marketing plans, identify business opportunities through market research and solve marketing management problems. We also conduct feasibility studies for new business startups and product launches.
The range of our experience includes:
- Development of strategic marketing plan for family owned logistics company; setting up and running directors’ strategic planning/mentoring workshops leading to a radical re-structuring of the business and development of three year personal and business plans
- Long term strategic planning projects for a leading building components distributor leading to the successful acquisition of two competitors.
- Marketing and business development role for building maintenance company working in the public sector, focussing on improving PQQ and tender success and implementing major corporate identity launch
- Development of divisional marketing strategies for interior space solutions contractor leading to culture change and re-focusing of sales team on business development
- Management of a new product launch for a packaging films company leading to a successful move to a higher margin differentiated product and a significant change in the product mix
- Europe wide market research of aero engine repair and maintenance market leading to 100% increase in sales of after-market servicing activity for components supplier