http://www.bookerhopkins.co.uk Business & Marketing Consultancy - West Midlands Sun, 06 Sep 2009 16:48:02 +0000 http://backend.userland.com/rss092 en For an example of successful networking albeit from the 19th and early 20th centuries see the biography of James Cholmeley Russell, the barrister, financier, property developer and Welsh railway entrepreneur. He counted many of the good and the great among his friends and colleagues. Harrow School and Magdalen College Oxford formed ... http://www.bookerhopkins.co.uk/an-early-example-of-successful-networking/ See the new page on branding and strategy plus case studies http://www.bookerhopkins.co.uk/branding-theory-and-practice/ The Director Development Programme (DDP) provides leadership and management advice and subsidised training to the principal decision maker or key decision makers/directors of companies with between 5 and 249 employees. Would you or your team gain from receiving mentoring, coaching and support in:  Leadership: Key Development Areas: Strategic Analytical Inspirational Personal  Management: Key Development Areas Products and Services Developing Markets People ... http://www.bookerhopkins.co.uk/director-development-programme/ Kids Should Be Kids (www.kidsshouldbekids.co.uk) is a web site set up in 2007 by Danish-born mother of two, Malene Hansen, to supply stylish Scandinavian designed Children's Clothes. KSBK's children's clothes are fresh, practical and funky in bright, clean and vibrant colour combinations. The company is based on the fundamental view that ... http://www.bookerhopkins.co.uk/mentoring-a-case-study/ Background   Flickr, one of the leading photo sharing web sites on the web has an element of commercial content on and I was interested in discovering whether anyone considered it seriously as part of the marketing mix. If so does it work? So, I posed a question on Linked In the ... http://www.bookerhopkins.co.uk/social-networking-sites-a-marketing-channel-opportunity/ For the expert low down on making Google Adwords work effectively and whether you should even use them , see Nick Booker's research results from LinkedIn at http://www.ultramarketing.co.uk/ http://www.bookerhopkins.co.uk/google-adwords-making-them-work/ Flickr, Youtube and Facebook are just three examples of alternative and developing marketing channels that marketers need to be aware of and exploit as needed. For clients with highly visual services and products they are ideal for example: tourism, historic houses , hotels, visitor attractions etc. Also they are attractive to those ... http://www.bookerhopkins.co.uk/new-marketing-channels-on-tight-budgets/ See the article on using Flickr, one of the leading photo sharing web sites and other social networking sites  based on research among experts on Linked In the networking site for business professionals. http://www.bookerhopkins.co.uk/new-marketing-channels/ Non executive marketing director for family owned logistics company including development of strategic marketing plan; running directors' strategic planning/mentoring workshops leading to a radical re-structuring of the business and development of three year personal and business plans Strategic planning role for a leading building components distributor leading to the successful and acquisition ... http://www.bookerhopkins.co.uk/business-development-and-change-projects-by-nick-booker/ Paula Bardell-Hedley the Director of Research & Marketing at LDS Tourism Services Ltd Chester,http://www.ldsts.co.uk  posed the Question: 'What makes a successful leaflet or brochure?' on LinkedIn http://www.linkedin.com/  Paula rated my answer as the best one out of 23 - Thank you Paula!  My Answer was as follows:   Right size to fit in leaflet ... http://www.bookerhopkins.co.uk/what-makes-a-successful-leaflet-or-tourism-brochure/