http://www.bookerhopkins.co.uk Business & Marketing Consultancy - West Midlands Mon, 14 Apr 2008 09:29:25 +0000 http://backend.userland.com/rss092 en 1. Try something new (or some old technique) for solving problems/seeking solutions eg Edward de Bono's six hat thinking method. In summary this means role playing as follows: White Hat - virgin white, pure facts, figures, and information Red Hat - seeing red, emotions and feelings, also hunch and intuition Black Hat - ... http://www.bookerhopkins.co.uk/six-point-marketing-checklist/ The following check list covers some of the KEY questions that need to be answered when appraising new products, services or processes. It covers the issues that are sometimes skated over or even forgotten when new projects are proposed, whether they be completely new or modifications of existing ones. The ... http://www.bookerhopkins.co.uk/new-products/ You do not always have to employ a public relations agency to write and send out press releases. When writing and issuing your own, ask yourself the following questions: WHO is the subject of the release? WHO is this news release from? WHERE are you based? WHERE is the event happening? WHAT ... http://www.bookerhopkins.co.uk/writing-press-releases/