Six Point Marketing Checklist
1. Try something new (or some old technique) for solving problems/seeking solutions eg Edward de Bono’s six hat thinking method. In summary this means role playing as follows:
White Hat - virgin white, pure facts, figures, and information
Red Hat - seeing red, emotions and feelings, also hunch and intuition
Black Hat - devil’s advocate, negative judgement, why […]
Writing Press Releases
You do not always have to employ a public relations agency to write and send out press releases.
When writing and issuing your own, ask yourself the following questions:
WHO is the subject of the release?
WHO is this news release from?
WHERE are you based?
WHERE is the event happening?
WHAT is this news release about?
[…]