Six Point Marketing Checklist

1. Try something new (or some old technique) for solving problems/seeking solutions eg Edward de Bono’s six hat thinking method. In summary this means role playing as follows: White Hat – virgin white, pure facts, figures, and information Red Hat – seeing red, emotions and feelings, also hunch and intuition Black Hat – devil’s advocate, […]

Appraising New Products, Processes and Services

The following check list covers some of the KEY questions that need to be answered when appraising new products, services or processes. It covers the issues that are sometimes skated over or even forgotten when new projects are proposed, whether they be completely new or modifications of existing ones. The list is not exhaustive, but […]

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