Six Point Marketing Checklist
1. Try something new (or some old technique) for solving problems/seeking solutions eg Edward de Bono’s six hat thinking method. In summary this means role playing as follows:
White Hat - virgin white, pure facts, figures, and information
Red Hat - seeing red, emotions and feelings, also hunch and intuition
Black Hat - devil’s advocate, negative judgement, why […]
Appraising New Products, Processes and Services
The following check list covers some of the KEY questions that need to be answered when appraising new products, services or processes. It covers the issues that are sometimes skated over or even forgotten when new projects are proposed, whether they be completely new or modifications of existing ones. The list is not exhaustive, but […]
Writing Press Releases
You do not always have to employ a public relations agency to write and send out press releases.
When writing and issuing your own, ask yourself the following questions:
WHO is the subject of the release?
WHO is this news release from?
WHERE are you based?
WHERE is the event happening?
WHAT is this news release about?
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